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- BUSINESS, Page 63Tuna Without The Guilt
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- Canners aim to make the seas safer for cetaceans
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- "What if we had a good-guy tuna company that was on the
- [dolphin] team? A lot of these guys would buy that, so their
- kids wouldn't get mad at them, right? And if it costs too much,
- we charge a penny more. We make it part of the game plan."
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- -- Warren Beatty, Heaven Can Wait, 1978
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- As if they were finally taking a cue from the movie of a
- decade ago, the three largest sellers of canned tuna in the U.S.
- made a decision last week in which they came off as the good
- guys. Faced with a growing consumer boycott of their product,
- the companies said they would no longer sell tuna caught by
- methods harmful to dolphins. Star-Kist Seafood, the world's
- largest tuna canner, led the way last week. "Star-Kist will not
- purchase any tuna caught in association with dolphins," said
- Anthony O'Reilly, chairman of H.J. Heinz, which owns Star-Kist.
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- The tuna company will put a DOLPHIN SAFE logo on its cans,
- and may have to charge "a couple cents more" to account for
- higher costs, O'Reilly said. The dolphin-free promise was
- matched on the same day by the two other major canners, Bumble
- Bee Seafoods and Van Camp Seafood, which sells Chicken of the
- Sea brand. Environmentalists responded with glee. "It was an
- incredibly wise and incredibly responsible action," said Senator
- Joseph Biden Jr. of Delaware, who is a co-sponsor of a
- dolphin-protection bill. But August Felando of the American
- Tunaboat Association contended that the action would only serve
- to penalize the fishing fleet, which has improved its methods
- for protecting dolphins.
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- An estimated 100,000 of the mammals die annually when they
- are inadvertently trapped in tuna nets. Most of the slaughter
- is in the eastern Pacific from Chile to Southern California,
- where, for reasons still unknown to biologists, dolphins tend
- to school with yellowfin tuna. The dolphins fall prey to the
- purse-seine method of netting, in which fishermen cast a large
- net around a school of tuna and then pull it taut like the
- drawstring of a purse. The canners said last week they will no
- longer accept tuna caught in the region unless it has been
- harvested without snaring dolphins as well. Their decision is
- likely to make good business sense. Said Daniel Sullivan,
- president of Bumble Bee: "Canned tuna is good for you, and we
- want to continue to sell as much as we can."
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